Duration: Aug 2022 – Nov 2022
Client: Bestaudio
Best Audio is a Czech-based online retailer specializing in high-quality audio equipment. Their website, accessible at Best Audio, is designed to offer a seamless shopping experience for audio enthusiasts and professionals alike.
Role
- Research
- Wireframes
- Prototypes (Lo-Fi & Hi-Fi)
- UI Design
Duration
Aug 2022 – Nov 2023
The Problem
- The Bestaudio company is presented only by an E-shop on a Shoptet interface.
- The presentation looks like an E-shop of products, not reflecting the professional services and personal approach.
- The current presentation has no area dedicated to presenting the company’s values and personality.
The Goal
- Creating a representative website with an emphasis on the topic of sound and premium products.
- Emphasizing the Bestaudio services that put clients in the first place.
- Presenting Bestaudio products and introducing the Bestaudio team.
The UX design process for the Best Audio website involved competitive analysis, prototyping and usability testing to create a user-friendly and efficient platform for audio enthusiasts. The competitive analysis provided insights into industry standards, which guided the initial prototyping stages. Usability testing with real users provided valuable feedback, leading to iterative design refinements.
Key improvements included more intuitive navigation, detailed product pages, and a responsive design. Comprehensive product descriptions, high-quality images, and customer reviews enabled users to make informed decisions. The website now offers a seamless experience across various devices.