An independent portal ATLAS 21 was established in October 2020 as a response to the COVID-19 pandemic and its effects on the situation in the Czech Republic.
Technological solutions and the innovation potential of Czech companies & the academic sphere. Atlas 21 shares stories about people, companies and projects, with the potential to influence our country and the world. ATLAS 21’s vision is to share relevant information, link disciplines & motivate society.
Scope
— Logo System
— Naming
— Typography & Color
— Brand Guidelines
— Social Templates
Logo & Color
The blue color of the ATLAS 21 brand represents infinity, hope, freedom, stability, security and peace.
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The number 21 expresses hope for the year 2021 and at the same time refers to the 21st century.
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The word ATLAS refers to the goal to bring global news and information.
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The crescent resembles an enlightened part of a planet, a smile or a graph.
The logo variants can be used in different scenarios. Full logo, the number with the crescent or the crescent alone.
Typography
The Lato font is used in the ATLAS 21 logo and is used also for headings and short texts.
The Lora font is legible even in small sizes so we use it for texts, citations, interviews & invitations.
Animation
