A small family company Polabský GRUNT is transforming raw materials from regional suppliers and working with an Italian chef to create fresh pasta & gnocchi.
The Czech textile decoration technique “blueprint” is part of a UNESCO heritage program. To connect GRUNT to blueprint heritage we made a set of different blueprint patterns to use on their packaging.
Scope
— Logo System
— Typography & Color
— Brand Guidelines
— Web Design
— Print & Packaging
Logo
Colors & Patterns
Blueprint and pasta. To connect these in the overall visual identity, we chose a blue colour to align with the blueprint heritage, golden colour for the pasta and to make the typography stand out.
Web Design
Packaging
Different products have different background styles, but all are connected with the goal of being ecologically sustainable by using reusable glass jars.